Hiring a local SEO expert in Bangladesh can be a smart choice for a business owner with a limited digital marketing budget seeking cost-effective methods to enhance online visibility and increase organic traffic.
Strong online presence can make a big difference for a business success in today’s fast-changing digital world. Search Engine Optimization (SEO) has become an essential component of any business's marketing strategy.
If your business lacks the time, resources, or in-house expertise to handle SEO, consider engaging a local SEO expert in Bangladesh to improve your website's visibility and search ranking.
In this beginner's guide, we'll explore why hiring a local SEO expert in Bangladesh is a game-changing choice over in-house SEO experts or SEO agencies.
Importance of Ranking First Page of Google (SERP):
Your target audience is unlikely to find you if your business website doesn't rank on the first page of Google. According to a 2023 study by firstpage.com, the first position boasts an impressive 39.8% click-through rate (CTR), more than double the CTR of the second position at 18.7% and the third position at 10.2%.
Furthermore, a significant 68% of all website traffic originates from search engines. Ignoring search engine optimization (SEO) is not an option for your business.
Moreover, Local SEO is particularly valuable for businesses. Today, Google and other search engines provide users with localized results, meaning that when users search for terms like 'home decor shops,' the results will display stores near their location. Next, let's discuss the key factors influencing local SEO.
Maximizing Local Visibility:
Achieving success in localized search results involves focusing on the 'local pack' (map-based results from Google My Business profiles) and localized organic search results (similar to regular link-based results). To rank well on SERPs, businesses must address both areas. Google relies on various factors for ranking Google My Business profiles, including relevance, proximity, and prominence. A 2021 study by BrightLocal identified the following signals with the most significant impact on local SEO:
On-page optimization (25%)
Google My Business profiles (21%)
Behavioral signals (9%)
Choosing the Right Path for Local SEO Success:
Now, imagine you're a small local business owner in New York with a limited online advertising budget. While you can't invest heavily in PPC or other digital advertising, you're eager to grow your business using SEO. The question is, should you hire an in-house expert, work with an SEO agency, or perhaps find an affordable local SEO expert in Bangladesh?
This guide is here to provide a clear answer to this important question and show you how to leverage SEO to enhance your online presence without breaking the bank.
In the upcoming sections, we'll outline your options, present the advantages and disadvantages of each choice, and equip you with the knowledge to make well-informed decisions for your business. Let's embark on this SEO journey together!
Freelance local SEO expert in Bangladesh vs In-House SEO expert vs SEO Agency: Which is Right for a small local business with limited digital marketing budget?
Choosing among a local SEO expert, in-house SEO expert, or an SEO agency for a small business with a limited digital marketing budget can be a significant decision. Each option has its pros and cons, and the right choice depends on your specific business needs and budget constraints. Here's a breakdown of each option to help you make an informed decision:
Pros and Cons of hiring Freelance local SEO expert in Bangladesh:
Finding the right way to do SEO for getting organic traffic is always challenging for a small business. One interesting solution is to hire Freelance local SEO expert from Bangladesh to overcome the challenges. This approach is a very cost-effective and also offers a range of distinct advantages that can significantly benefit small businesses with their online presence. We are going to discuss why hiring a local SEO expert in Bangladesh is a smart idea for a small business owner who want to make a big impact online without breaking the bank.
Cost-Effectiveness:Freelance local SEO expert in Bangladesh are often more cost-effective than agencies or hiring in-house. They usually charge on a project basis, monthly or hourly. The cost of living in Bangladesh is very low. This is why an SEO expert in Bangladesh can offer SEO expert services at very affordable rate. This is especially beneficial for small businesses with limited digital marketing budgets.
Diverse Skill Sets:In addition to SEO, virtual assistants from Bangladesh often possess skills in related areas such as On-page optimization, Off-page optimization, link building, Technical SEO content creation, and digital marketing, offering a more comprehensive range of services.
Scalability:You can easily scale up or down the level of SEO support based on your business's requirements. This scalability is particularly valuable for small businesses experiencing fluctuations in their SEO needs.
Quality SEO Services:Bangladesh has a growing pool of skilled SEO professionals who are well-versed in modern SEO techniques and strategies. They can provide high-quality services at a competitive price. A local seo expert in Bangladesh can deliver you a high quality SEO service to improve your website's ranking SERPs.
Personalized Attention:You can have more one-on-one communication with a SEO freelancer, which can lead to a deeper understanding of your business.
Limited Capacity:SEO virtual assistant often have limited bandwidth, and they might not be able to handle all aspects of SEO effectively.
Dependence on One Person:If the freelancer becomes unavailable or decides to stop working with you, it can be a risk to your SEO efforts.
Advantages and Disadvantages of using In-House SEO:
In-House SEO is an approach where a business or organization hires SEO professionals to manage and optimize its website's visibility on search engines like Google instead of outsourcing SEO services from external agencies or SEO virtual assistant. All SEO efforts are conducted by the company's internal staff in this method.
Brand knowledge: An in-house SEO expert has greater knowledge of your brand. They have a deeper understanding of the company’s values than an agency or freelance SEO consultant. This is why they understand your brand’s needs and adapt the marketing strategy easily.
Control: An in-house SEO professional can be dedicated to your business, offering better control and alignment with your company's goals and culture. As your staff collaborate, you might notice an improvement in communication and find it simpler to deal with possible issues.
Immediate Communication: You can communicate with your in-house SEO team on a daily basis, making it easier to make quick decisions.
Higher Costs: Hiring a full-time employee comes with the added expenses of salaries, benefits, and potentially training.
Limited Expertise: An in-house SEO might not have the same breadth of knowledge and experience as an agency.
Risk of Turnover: There's a risk of losing your in-house SEO professional to a better job offer.
Positives and Negatives of Hiring SEO Agency:
An SEO agency is a company or organization that specializes in optimizing websites and online content to improve their visibility and ranking on search engines. The primary goal of an SEO agency is to increase a website's organic (non-paid) search engine traffic by making various on-page and off-page optimizations.
Expertise and Resources: SEO agencies usually have a team of experts with diverse skills and experience, offering a comprehensive approach to SEO.
Scalability: Agencies can handle projects of different sizes, and you can adjust your budget accordingly.
Tools and Technology: Agencies often have access to premium SEO tools, which can be costly if you use them in-house.
Higher Costs: Agencies can be more expensive than local SEO expert in Bangladesh or in-house options. According to WebFX, an SEO agency costs $100 to $300 per hour, or $5000 to $30,000 per project, while a local SEO expert in Bangladesh will charge you between $300 to $1000 per month for advanced SEO services.
Less Personalized Attention: You may not have the same level of one-on-one communication that a freelancer can provide.
Potential for Misalignment: An agency may have multiple clients, and your business might not always be their top priority.
What questions should you ask a local SEO expert in Bangladesh before hiring them?
Hiring a local SEO expert in Bangladesh is an important decision for your business, as their work can significantly impact your online presence and success. To ensure you hire the right local SEO expert, here are some important questions to ask during the selection process:
Can you provide me some examples of your previous work and tell me about some of your successful projects?
Do you follow Google's SEO guidelines?
What's your experience in my industry?
What's your experience in my country and city?
How do you stay updated with search engine algorithm changes?
Can you provide a timeline for when I can expect to see results?
How do you measure SEO success and what key performance indicators (KPIs) do you use?
What are your most important SEO techniques?
How long have you been in business?
How do you approach optimizing for local search?
What is your experience with Google My Business (GMB) optimization?
How do you handle NAP (Name, Address, Phone Number) consistency?
What local citation sources do you target?
How do you build and manage online reviews and reputation?
What is your pricing structure and payment terms?
How do you address local link-building and outreach?
What happens if we terminate the SEO service contract?
How do you measure the success of local SEO campaigns?
Do you have any questions for us about our local business, target audience, or competitors?
How can I communicate with you (local SEO expert in Bangladesh)?
Best practices of working with a local SEO expert in Bangladesh:
SEO can be tricky because the deliverables are not always easily measurable. But to succeed, it's not just about hiring a local SEO expert; it's about working together smartly. In this blog post, we'll explore the best ways to work with a local SEO consultant to boost your online presence and make your business shine.
Setting Clear Expectations:
SEO isn't so straightforward. Before you start with SEO, you need to be on the same page as your SEO expert. It's important to understand what you want and what your SEO marketer can do. Setting clear goals and explaining your project's scope can make the difference between success and confusion. You may hire the best SEO expert. They can improve your SERP ranking but can’t guarantee that your web pages on the Google.
It depends on several factors, and often, results won’t be visible immediately. So, before you start working with a local SEO consultant, discuss your budget, available resources, and tools, and set clear expectations accordingly.
Tip 1: Know What You Want
Start by figuring out your goals. Do you want more people to visit your website, sell more products, become more well-known, or reach a specific group of people? The clearer your goals, the better your SEO marketer can create a plan to reach them.
Tip 2: Be Patient
SEO takes time to work. It's not a quick fix. So, don't expect instant results. It might take a few months to see big changes, so be patient and trust the process.
Defining the Metrics:
In SEO, you need to measure how well you're doing. Without the right tools, you won't know if your efforts are working. So, you need to decide what numbers you're going to look at to see if your SEO is making a difference.
Tip 1: Watch Your Website Visitors
One important number to watch is how many people visit your website. This shows if your SEO is bringing more visitors from search engines.
Tip 2: Check How Your Website performing on Google
Another important thing is how well you're showing up on Google. By checking where your website appears when people search, you can see if your SEO is getting better or worse.
A successful partnership with an SEO Specialist depends on talking openly and honestly. Regularly talking with your SEO expert in Bangladesh can help you learn important things, fix problems, and make your strategy better.
Point 1: Give Feedback Quickly
If you don't like something or have new ideas, don't wait to tell your SEO Specialist. They need to know so they can make changes to fit what you want.
Point 2: Ask Questions to your local SEO expert in Bangladesh
Talk about how frequently your expert should update stakeholders on progress and engage with them. Establish a timetable for meetings and communication methods, such as text messaging, voice calls, and email. Inform them of any project management software you employ and decide how you will work together on the project.
The Economic SEO Solution
In summary, small businesses with limited digital marketing budgets can get an economical and effective solution for choosing a local SEO expert in Bangladesh. This enables them to enhance their online visibility and boost organic traffic. In the modern digital landscape, a robust online presence is essential. Consequently, SEO has become a fundamental component of any business's marketing strategy. It is crucial to secure a top-ranking spot on Google's first page, as a significant proportion of web traffic originates from search engines.
Selecting the Right Path for SEO Services
When it comes to the available options, whether it's engaging a freelance local SEO specialist, hiring an in-house SEO professional, or partnering with an SEO agency, the decision depends on specific business requirements and financial ability. Each alternative comes with its own set of merits and demerits. Therefore, a comprehensive assessment is necessary before arriving at a conclusion.
The Importance of Informed Choices
In the process of considering a local SEO expert in Bangladesh, it is important to ask pertinent questions during the selection process. This is to ensure that you select the most suitable professional for your enterprise. It's important to establish specific expectations and define measurable success metrics. Additionally, maintaining open channels of communication is vital to maximize the collaborative potential with your chosen SEO expert.
Driving Online Success
Ultimately, regardless of whether you decide in favor of a freelance local SEO expert in Bangladesh, opt for an in-house SEO approach, or, for that matter, enlist the services of an SEO agency, the central objective remains the same. It's about implementing advanced SEO strategies to boost your online presence while staying within your financial boundaries. Making an informed choice and cultivating a close working relationship with your chosen expert can profoundly influence the success of your business within the fiercely competitive digital arena.
Ready for High-Quality SEO Services?
Are you looking for affordable SEO services for your small business? Contact SM Fahad, the best local SEO expert in Bangladesh, to start boosting your website rankings and gathering high-quality organic traffic.